The Brownfields Navigator Blog
04.14.2006 - 20:33h3. PixelNavigator.com and BrownfieldsNavigator.com Gain Increased PageRank on GoogleThis is good news for all of you displayed on our brownfields digital real estate sites. The higher our ranking, then the more we expect traffic to migrate to your site, and the better it will be for your environmental and related service businesses. For example, if you query under "Brownfields" in Google, our link appears on the 1st page, despite the thousands of sites which carry the Brownfields label.
During the next few weeks, we plan a mass publicity release of the site to the 1000's of business contacts in our master database.
We are also eagerly preparing for the ICSC Spring Meeting in Las Vegas in May. There, we will be publicizing and demonstrating the web site, and selling pixel space at the Project Navigator, Ltd booth on the convention floor.
Hope to talk with you in Las Vegas, The PNL Pixel Team.
03.29.2006 - 19:22h2. Pixel Navigator: Digital Real Estate on the Brownfields Roadmap...Development, Remediation, LegalBuy ?digital real estate? at Pixel Navigator (PxN) on the roadmap from Brownfields sites to developed property. All the steps in between involve land planning, legal services, city economic development agencies and environmental remediation. Pixel Navigator is designed to assist your company?s Internet marketing strategy.
Some notes from Ian:
I have written the above the way I did, placing recent and relevant words which define PxN's product at the head of this blog, for that?s how the main search engines find you?recent, front loaded text, which defines your product. And since the main goal of Pixel Navigator is to be the digital crossroads for those working in the Brownfields business, our business plan is to gain ever-increasing Internet exposure.
This, in fact, is a main reason why you should post on PxN. Most likely, if you are like most companies, your web site is static. This ?condition? will not draw traffic, and therefore business.
So consider PxN as a dynamic extension of your own company?s web site and Internet strategy.
During the next few weeks we will be publicizing the site with close business associates and the environmental media.
We will actually be selling pixels off a large plasma screen at Project Navigator, Ltd.?s Booth 405 at the 2006 ICSC Spring Convention in Las Vegas from May 21-24, 2006. Last year this meeting drew 41,000 attendees so we are optimistic about the exposure.
Please check back here to see how things are going.
03.01.2006 - 21:09h1. Pixel Navigator (PxN) is launched; March 1, 2006A note from Ian Webster:
I want to welcome you to Pixel Navigator (PxN.) This is a somewhat unusual venture for Project Navigator, Ltd. (PNL). However, we think this web-venture, where in essence you buy "digital real estate", is synergistic with PNL's core business of working on complex remediation projects, with partners who are also good company friends. Many of the projects we work on have land development potential, so in theory, they could follow the road map you see on the homepage.
So sign up, and buy some pixels on the land conveyance road map. The cost is less than you'd spend on a business dinner for two, and while a dinner is over in 2 hours, digital real estate on PxN costs as little as $100, and lasts for 5 years. And rest assured, we'll be doing our best to publicize PxN, which means traffic to your site and business.
PxN provides the opportunity for many players, who make up the impacted lands to developed properties business, to showcase your logos (linked to your web site) in a side-by-side web display, which is fun to play around in.
We have seeded the site with loyal company friends and partners, and the rest of the pixels are for sale. (Heck, we are still basically consultants at heart, and need to make a meager living.) If the listing is not to your liking, just send us an email, and we will work with you.
PxN, however, represents the start of PNL branching out into e-commerce applications, which will use our basic skills and capabilities in project and content management. PNL is also an entrepreneurial firm at heart, as those of you who have worked with us know, so the PxN concept fits our culture.
Commercially, PxN is rather unusual for our somewhat staid field of work, but we hope that customers will sign up and those of you reading this will tell 2 friends, who'll tell 2 friends.....
The benefits of being listed on PxN are provided elsewhere on the site, so I will not repeat them here, but we also hope to interject some fun into our work via PxN.
As the site is (hopefully), filled up, I will write observations and thoughts here, so check back.
Regards, Ian.
(You can also contact me at iwebster@projectnavigator.com, with any comments you may have).
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